Bachelor of Marketing, Advertising and Public Relations
Business, administration and law
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations to give you a suite of skills to work in any creative industry. Youll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry conta
Official- Duration
- 3 years
- Qualification
- Bachelor Degree
- AQF 7
- Campus
- Perth
- WA · +3 more campuses
- Course code
- CRICOS 077130J
Campus images supplied directly by the institution.
Course overview
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations to give you a suite of skills to work in any creative industry. Youll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs. Youll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organization. Youll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
Planning reference: missing 2027 requirements use the latest published requirements from 2026; newer explicit 2027 requirements take precedence.
Academic qualifications
Values are shown exactly as the institution publishes them.
GCE A Level
5 points (A=5, B=4, C=3, D=2, E=1)
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
AQF Cert IV; Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); Undergraduate Certificate; Special Tertiary Admissions Test; University Preparation Course; Indigenous University Orientation Course; Aboriginal University Readiness Assessment or; Experience Based Entry Scheme.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $38,150per year | International students |
Where it is taught
Online
WA
References
Official course page, institution website and the sources behind this profile.
- Bachelor of Marketing, Advertising and Public Relationsecu.edu.au
- Edith Cowan Universityecu.edu.au
- CRICOS provider recordOfficial source
- ECU admission requirements for applicants from ChinaOfficial source
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- Course entryOfficial source
- QS World University Rankings 2027Official source