Bachelor of Digital Marketing and Analytics
Business, administration and law
Our Bachelor of Digital Marketing and Analytics prepares you to thrive in a world where AI, automation and data-driven decision-making are reshaping how brands connect with people. You'll learn to blend creativity with analytics, understand what drives consumer behaviour and design marketing strategies that cut through in an increasingly digital world. You'll gain the digital marketing and analytics skills that today's employers demand. Griffith is among the top 1% of business schools worldwide
Official- Duration
- 3 years
- Qualification
- Bachelor Degree
- AQF 7
- Campus
- South Bank
- QLD · +3 more campuses
- Course code
- CRICOS 120962G
Campus images supplied directly by the institution.
Course overview
Our Bachelor of Digital Marketing and Analytics prepares you to thrive in a world where AI, automation and data-driven decision-making are reshaping how brands connect with people. You'll learn to blend creativity with analytics, understand what drives consumer behaviour and design marketing strategies that cut through in an increasingly digital world. You'll gain the digital marketing and analytics skills that today's employers demand. Griffith is among the top 1% of business schools worldwide accredited by both the International Association to Advance Collegiate Schools of Business (AACSB) and the European Foundation for Management Development Quality Improvement System EQUIS. Your qualification carries global recognition and reflects our commitment to delivering a future-focused business education.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
Planning reference: missing 2027 requirements use the latest published requirements from 2026; newer explicit 2027 requirements take precedence.
Academic qualifications
Values are shown exactly as the institution publishes them.
SAT
1000
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5
Additional requirements
Academic entry requirement
Please Contact Griffith University for more information about Standard Entry Requirements
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $37,000per year | International students |
Where it is taught
References
Official course page, institution website and the sources behind this profile.
- Bachelor of Digital Marketing and Analyticsgriffith.edu.au
- Griffith Universitygriffith.edu.au
- CRICOS provider recordOfficial source
- Griffith English Language Institute Guide 2026Official source
- Griffith University 2026 International Student GuideOfficial source
- Griffith Understanding Entry RequirementsOfficial source
- QS World University Rankings 2027Official source