
Master of Business (Integrated Marketing Communication)
This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions
Official- Duration
- 1 years
- Qualification
- Master Degree (Coursework)
- AQF 9
- Campus
- Brisbane
- QLD · +1 more campus
- Course code
- Program SIA-194025
Campus images supplied directly by the institution.
Course overview
This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
1. International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material. 2. Course-specific prior degree, GPA and/or professional experience; English proficiency.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material.
Additional entry requirement
Course-specific prior degree, GPA and/or professional experience; English proficiency.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $80,900per year | International students |
Where it is taught
Online
QLD
References
Official course page, institution website and the sources behind this profile.

