Queensland University of Technology

Master of Business (Integrated Marketing Communication)

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions

Official
Duration
1 years
Qualification
Master Degree (Coursework)
AQF 9
Campus
Brisbane
QLD · +1 more campus
Course code
Program SIA-194025
Data JSON

Campus images supplied directly by the institution.

Course overview

This course is designed to extend your real-world integrated marketing communication knowledge and skills. You will acquire the skills to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. In undertaking this study area you will also acquire the necessary skills and knowledge to make decisions on planning, research and execution of integrated marketing communication programs to address real business needs.

Entry requirements

Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.

1. International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material. 2. Course-specific prior degree, GPA and/or professional experience; English proficiency.

English language

Band minimums apply in addition to the overall score.

  • IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
  • TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
  • PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
  • Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
  • Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169

Additional requirements

  • Academic entry requirement

    International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material.

  • Additional entry requirement

    Course-specific prior degree, GPA and/or professional experience; English proficiency.

Intakes and tuition

Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.

IntakeCampusStartsApplications closeTuitionFor
2027 · Rolling intake———$80,900per yearInternational students

Where it is taught

  • Gardens Point

    Primary

    2 George Street, BRISBANE, QLD, 4000, BRISBANE, QLD

    Open in maps
  • Online

    QLD

References

Official course page, institution website and the sources behind this profile.

  1. Master of Business (Integrated Marketing Communication)studiesinaustralia.com
  2. Queensland University of Technologyqut.edu.au
  3. CRICOS provider recordOfficial source
  4. Doctor of PhilosophyOfficial source
  5. International applyingOfficial source
  6. QS World University Rankings 2027Official source

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Master of Business (Integrated Marketing Communication) at Queensland University of Technology: Fees & Entry Requirements