Bachelor of Business (Marketing)
Business, administration and law
This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. You’ll st
Official- Duration
- 3 years
- Qualification
- Bachelor Degree
- AQF 7
- Campus
- Bruce
- ACT
- Course code
- CRICOS 095931D
Campus images supplied directly by the institution.
Course overview
This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises. You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
1. International undergraduate applicants normally require an educational qualification deemed equivalent to an Australian Year 12 certificate, with the course's required rank and any additional criteria. 2. Australian-Year-12-equivalent qualification; course-specific rank and selection criteria; English proficiency.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
International undergraduate applicants normally require an educational qualification deemed equivalent to an Australian Year 12 certificate, with the course's required rank and any additional criteria.
Additional entry requirement
Australian-Year-12-equivalent qualification; course-specific rank and selection criteria; English proficiency.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Semester 1 | UC - Canberra, Bruce | — | — | $39,500per year | International students |
Where it is taught
References
Official course page, institution website and the sources behind this profile.
- Bachelor of Business (Marketing)cricos.education.gov.au
- University of Canberracanberra.edu.au
- CRICOS provider recordOfficial source
- International Course Guide 2027Official source
- UC College International Entry Requirements 2026Official source
- ELICOS course 2027Official source
- Standard academic entry requirementsOfficial source
- QS World University Rankings 2027Official source