Bachelor of Business (Marketing)
Business, administration and law
Choose a Marketing major and get ready for a rewarding career. You'll gain a solid understanding of core business and marketing studies, preparing you to work in an evolving marketplace where customers’ needs are continually changing. You’ll learn a range of marketing theories and practical marketing solutions from experts, covering topics including consumer behaviour and marketing strategy. The course comprises 24 units, including core business units, specialist units, elective units and a stre
Official- Duration
- 3 years
- Qualification
- Bachelor Degree
- AQF 7
- Campus
- Footscray
- VIC
- Course code
- CRICOS 075715M
Campus images supplied directly by the institution.
Course overview
Choose a Marketing major and get ready for a rewarding career. You'll gain a solid understanding of core business and marketing studies, preparing you to work in an evolving marketplace where customers’ needs are continually changing. You’ll learn a range of marketing theories and practical marketing solutions from experts, covering topics including consumer behaviour and marketing strategy. The course comprises 24 units, including core business units, specialist units, elective units and a stream of Business Challenge units, which are designed to build your skills in critical thinking, academic writing, teamwork, problem solving, project management career preparedness, with an entrepreneurial mindset, and global perspective. You can also complete a second major from 11 business fields, to broaden your career prospects. Work-Integrated Learning units are available and provide opportunities to apply learnings and enhance practical work skills preparing students for employment.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
1. Victoria University bachelor entry generally requires a secondary school qualification equivalent to an Australian Year 12 certificate. Each course may set additional academic or selection requirements. 2. Australian-Year-12-equivalent qualification; course-specific requirements; English proficiency.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 60L 18 · R 18 · W 18 · S 18
- PTE AcademicOverall 50L 50 · R 50 · W 50 · S 50
- Cambridge C2 ProficiencyOverall 169L 169 · R 169 · W 169 · S 169
- Cambridge C1 AdvancedOverall 169L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
Victoria University bachelor entry generally requires a secondary school qualification equivalent to an Australian Year 12 certificate. Each course may set additional academic or selection requirements.
Additional entry requirement
Australian-Year-12-equivalent qualification; course-specific requirements; English proficiency.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $19,400per year | International students |
Where it is taught
References
Official course page, institution website and the sources behind this profile.
- Bachelor of Business (Marketing)cricos.education.gov.au
- Victoria Universityvu.edu.au
- International Course Guide 2026Official source
- CRICOS provider recordOfficial source
- CRICOS provider recordOfficial source
- QS World University Rankings 2027Official source
- Entry requirements for international studentsOfficial source