Bachelor of Tourism (Marketing)
A thorough understanding of the critical role that marketing & promotions play in the development & success of tourism enterprises & destinations is central to this specialist 3 year tourism degree. Core foundational tourism theories and principles enable students to identify markets and understand the motivations of visitors. You will critically explore ideas of media & power, ownership of information & data and research ethics. Industry-specific skills in target market segmentation & analysis are backed by the practical application of software & online tools, website design and social media monitoring and analytics. Industry partnerships challenge students to interpret research data to respond to real world issues & client briefs. Field study trips and industry guest speakers will help you actively focus on the critical role that marketing & promotions play in the development and ongoing success of tourism enterprises and destinations.
Official- Duration
- 3 years
- Full time · Online
- Qualification
- Bachelors Pass
- AQF 7
- Campus
- City
- VIC
- Course code
- Not provided
Course overview
A thorough understanding of the critical role that marketing & promotions play in the development & success of tourism enterprises & destinations is central to this specialist 3 year tourism degree. Core foundational tourism theories and principles enable students to identify markets and understand the motivations of visitors. You will critically explore ideas of media & power, ownership of information & data and research ethics. Industry-specific skills in target market segmentation & analysis are backed by the practical application of software & online tools, website design and social media monitoring and analytics. Industry partnerships challenge students to interpret research data to respond to real world issues & client briefs. Field study trips and industry guest speakers will help you actively focus on the critical role that marketing & promotions play in the development and ongoing success of tourism enterprises and destinations.
Where it is taught
City
PrimaryVIC