Bachelor of Business (Marketing)
This degree aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts. Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to
官方核实- 学制
- 3 年
- 学历层次
- Bachelor Degree
- AQF 7
- 授课校区
- Melbourne
- VIC · 另有 1 个校区
- 课程编号
- 暂无数据
课程概览
This degree aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts. Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation. Graduates will gain the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 6