Graduate Certificate of Applied Digital Marketing
Business, administration and law
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and wi
Official- Duration
- 6 months
- Qualification
- Graduate Certificate
- AQF 8
- Campus
- Perth
- WA · +3 more campuses
- Course code
- CRICOS 107237A
Campus images supplied directly by the institution.
Course overview
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Salesforce Social Studio for publishing, engaging and analyzing social media content and trends WIX to create, publish and manage website content Google Analytics to analyze website performance and Gaze Recorder to analyze the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organization, and will learn how digital analytics, Search Engine Optimization, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organizational success.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 7.5L 8 · R 7 · W 7 · S 8
- TOEFL iBTOverall 102L 28 · R 24 · W 27 · S 26
- PTE AcademicOverall 73L 79 · R 65 · W 65 · S 79
- Cambridge C2 ProficiencyOverall 191L 200 · R 185 · W 185 · S 200
- Cambridge C1 AdvancedOverall 191L 200 · R 185 · W 185 · S 200
Additional requirements
Academic entry requirement
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $20,050per year | International students |
Where it is taught
Online
WA
References
Official course page, institution website and the sources behind this profile.
- Graduate Certificate of Applied Digital Marketingecu.edu.au
- Edith Cowan Universityecu.edu.au
- CRICOS provider recordOfficial source
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