Graduate Certificate of Applied Digital Marketing
商科、行政与法律
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and wi
官方核实- 学制
- 6 个月
- 学历层次
- Graduate Certificate
- AQF 8
- 授课校区
- Perth
- WA · 另有 3 个校区
- 课程编号
- CRICOS 107237A
校园图片由院校直接提供。
课程概览
This course is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing professionals, as well as for those who own or manage a small to medium business enterprise. Students will critique topical, current and relevant issues to modern-day marketing practice and will learn how to think strategically when it comes to social and digital media. Students will also use industry-standard software and technology to apply these skills. Some of the tools students will work with include Salesforce Social Studio for publishing, engaging and analyzing social media content and trends WIX to create, publish and manage website content Google Analytics to analyze website performance and Gaze Recorder to analyze the effectiveness of digital content on a website. All students will have the opportunity to develop a digital marketing plan for a real organization, and will learn how digital analytics, Search Engine Optimization, and artificial intelligence, amongst other digital technologies, can be applied to develop new products or services and strategic marketing plans, to assist in organizational success.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 7.5听 8 · 读 7 · 写 7 · 说 8
- 托福 iBT总分 102听 28 · 读 24 · 写 27 · 说 26
- PTE 学术英语总分 73听 79 · 读 65 · 写 65 · 说 79
- 剑桥 C2 Proficiency总分 191听 200 · 读 185 · 写 185 · 说 200
- 剑桥 C1 Advanced总分 191听 200 · 读 185 · 写 185 · 说 200
补充要求
Academic entry requirement
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 滚动入学 | — | — | — | $20,050每年 | 国际学生 |
授课校区
Online
WA
参考资料
官方课程页、院校官网，以及本页数据的来源。
- Graduate Certificate of Applied Digital Marketingecu.edu.au
- Edith Cowan Universityecu.edu.au
- CRICOS provider recordOfficial source
- ECU admission requirements for applicants from ChinaOfficial source
- ECU Bachelor of Preclinical Foundations of Imaging ScienceOfficial source
- ECU Bachelor of Science (Exercise Science and Rehabilitation)Official source
- ECU Bachelor of Science (Occupational Therapy)Official source
- ECU Bachelor of Speech PathologyOfficial source
- Course entryOfficial source
- QS World University Rankings 2027Official source