Master of Marketing and Innovation Management
Business, administration and law
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of
Official- Duration
- 2 years
- Qualification
- Masters Degree (Coursework)
- AQF 9
- Campus
- Perth
- WA · +3 more campuses
- Course code
- CRICOS 083332D
Campus images supplied directly by the institution.
Course overview
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 7.5L 8 · R 7 · W 7 · S 8
- TOEFL iBTOverall 102L 28 · R 24 · W 27 · S 26
- PTE AcademicOverall 73L 79 · R 65 · W 65 · S 79
- Cambridge C1 AdvancedOverall 191L 200 · R 185 · W 185 · S 200
- Cambridge C2 ProficiencyOverall 191L 200 · R 185 · W 185 · S 200
Additional requirements
Academic entry requirement
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $79,297per year | International students |
Where it is taught
Online
WA
References
Official course page, institution website and the sources behind this profile.
- Master of Marketing and Innovation Managementecu.edu.au
- Edith Cowan Universityecu.edu.au
- CRICOS provider recordOfficial source
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