Master of Marketing and Innovation Management
商科、行政与法律
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of
官方核实- 学制
- 2 年
- 学历层次
- Masters Degree (Coursework)
- AQF 9
- 授课校区
- Perth
- WA · 另有 3 个校区
- 课程编号
- CRICOS 083332D
校园图片由院校直接提供。
课程概览
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organization, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 7.5听 8 · 读 7 · 写 7 · 说 8
- 托福 iBT总分 102听 28 · 读 24 · 写 27 · 说 26
- PTE 学术英语总分 73听 79 · 读 65 · 写 65 · 说 79
- 剑桥 C1 Advanced总分 191听 200 · 读 185 · 写 185 · 说 200
- 剑桥 C2 Proficiency总分 191听 200 · 读 185 · 写 185 · 说 200
补充要求
Academic entry requirement
Bachelor degree or; Equivalent prior learning including at least five years relevant professional experience.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 滚动入学 | — | — | — | $79,297每年 | 国际学生 |
授课校区
Online
WA
参考资料
官方课程页、院校官网，以及本页数据的来源。
- Master of Marketing and Innovation Managementecu.edu.au
- Edith Cowan Universityecu.edu.au
- CRICOS provider recordOfficial source
- ECU admission requirements for applicants from ChinaOfficial source
- ECU Bachelor of Preclinical Foundations of Imaging ScienceOfficial source
- ECU Bachelor of Science (Exercise Science and Rehabilitation)Official source
- ECU Bachelor of Science (Occupational Therapy)Official source
- ECU Bachelor of Speech PathologyOfficial source
- Course entryOfficial source
- QS World University Rankings 2027Official source