Bachelor of Advertising and Media
This course teaches students about creating, managing and broadcasting strategic communications for products, services and organisations across a number of mediums (print, audio, screen, online, social media etc). It gives students an understanding of the principles of marketing and consumer psychology, creative and digital production processes and the increasing importance of the role of data and analytics. Students learn to combine theory with real-world skills in digital photography, video and audio production, digital design, user experience, social media, mobile and/or app development. For further information, call the Admissions Team on 1300 939 888 or visit Bachelor of Advertising and Media
Official- Duration
- 2 years
- Full time · Online
- Qualification
- Bachelors Pass
- AQF 7
- Campus
- City
- VIC
- Course code
- Not provided
Course overview
This course teaches students about creating, managing and broadcasting strategic communications for products, services and organisations across a number of mediums (print, audio, screen, online, social media etc). It gives students an understanding of the principles of marketing and consumer psychology, creative and digital production processes and the increasing importance of the role of data and analytics. Students learn to combine theory with real-world skills in digital photography, video and audio production, digital design, user experience, social media, mobile and/or app development. For further information, call the Admissions Team on 1300 939 888 or visit Bachelor of Advertising and Media
Where it is taught
City
PrimaryVIC