Macleay College

Diploma of Marketing

The Diploma of Digital & Social Media Marketing is designed to introduce students to social and digital media marketing and advertising. Students will gain the knowledge to develop and manage social and digital media campaigns, as well as evaluate their effectiveness and performance. They will also learn how to develop strategies for digital and social media advertising, explain key principles of marketing, create solutions for marketing initiatives and also work on key performance indicators across various campaigns. The course is comprised of 8 equally weighted subjects, consisting of 7 core and 1 elective.

Official
Duration
8 months
Full time
Qualification
Diploma
AQF 5
Campus
City
VIC
Course code
Not provided

Course overview

The Diploma of Digital & Social Media Marketing is designed to introduce students to social and digital media marketing and advertising. Students will gain the knowledge to develop and manage social and digital media campaigns, as well as evaluate their effectiveness and performance. They will also learn how to develop strategies for digital and social media advertising, explain key principles of marketing, create solutions for marketing initiatives and also work on key performance indicators across various campaigns. The course is comprised of 8 equally weighted subjects, consisting of 7 core and 1 elective.

Where it is taught

  • City

    Primary

    VIC

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Diploma of Marketing at Macleay College: Fees & Entry Requirements