Bachelor of Communication (Advertising and Public Relations)
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as
Official- Duration
- 3 years
- Qualification
- Bachelors Pass
- AQF 7
- Campus
- Brisbane
- QLD · +1 more campus
- Course code
- Program SIA-91359
Campus images supplied directly by the institution.
Course overview
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex...
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
1. International undergraduate applicants must meet the academic requirement published for the selected course, any additional requirements such as prerequisites, auditions, interviews or portfolios, and the course's English requirement. 2. Course-specific academic score; English proficiency; any published selection task.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
International undergraduate applicants must meet the academic requirement published for the selected course, any additional requirements such as prerequisites, auditions, interviews or portfolios, and the course's English requirement.
Additional entry requirement
Course-specific academic score; English proficiency; any published selection task.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Rolling intake | — | — | — | $38,733per year | International students |
Where it is taught
References
Official course page, institution website and the sources behind this profile.