Bachelor of Communication (Advertising and Public Relations)
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as
官方核实- 学制
- 3 年
- 学历层次
- Bachelors Pass
- AQF 7
- 授课校区
- Brisbane
- QLD · 另有 1 个校区
- 课程编号
- 院校编号 SIA-91359
校园图片由院校直接提供。
课程概览
In this course you will learn to plan, execute and evaluate advertising and PR campaigns that drive sales and impact consumer behaviour. You will learn skills including advertising theory and practice, copywriting, media planning, advertising management, consumer behaviour and public relations planning and techniques. This course reflects the industry trend toward full-service agency approaches to communication and is designed to help you develop the skills and make the contacts you will need as a graduate entrant to the workplace. Your studies will help you learn how to think critically and research effectively, so you can develop smart organisational communication that responds to the pressures of complex...
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
1. International undergraduate applicants must meet the academic requirement published for the selected course, any additional requirements such as prerequisites, auditions, interviews or portfolios, and the course's English requirement. 2. Course-specific academic score; English proficiency; any published selection task.
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 6.5听 6 · 读 6 · 写 6 · 说 6
- 托福 iBT总分 79听 20 · 读 20 · 写 20 · 说 20
- PTE 学术英语总分 58听 50 · 读 50 · 写 50 · 说 50
- 剑桥 C2 Proficiency总分 176听 169 · 读 169 · 写 169 · 说 169
- 剑桥 C1 Advanced总分 176听 169 · 读 169 · 写 169 · 说 169
补充要求
Academic entry requirement
International undergraduate applicants must meet the academic requirement published for the selected course, any additional requirements such as prerequisites, auditions, interviews or portfolios, and the course's English requirement.
Additional entry requirement
Course-specific academic score; English proficiency; any published selection task.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 滚动入学 | — | — | — | $38,733每年 | 国际学生 |
授课校区
参考资料
官方课程页、院校官网，以及本页数据的来源。