Graduate Certificate in Business (Integrated Marketing Communication)
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give
Official- Duration
- Not provided
- Qualification
- Graduate Certificate
- AQF 8
- Campus
- Brisbane
- QLD · +1 more campus
- Course code
- Program SIA-194014
Campus images supplied directly by the institution.
Course overview
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
1. International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material. 2. Course-specific prior degree, GPA and/or professional experience; English proficiency.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material.
Additional entry requirement
Course-specific prior degree, GPA and/or professional experience; English proficiency.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Semester 2 | Gardens Point | — | — | — | International students |
| 2027 · Semester 2 | Online | — | — | — | International students |
Where it is taught
Online
QLD
References
Official course page, institution website and the sources behind this profile.