Graduate Certificate in Business (Integrated Marketing Communication)
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give
官方核实- 学制
- 暂无数据
- 学历层次
- Graduate Certificate
- AQF 8
- 授课校区
- Brisbane
- QLD · 另有 1 个校区
- 课程编号
- 院校编号 SIA-194014
校园图片由院校直接提供。
课程概览
If you are interested in advertising, promotions or communications, you should consider an Integrated Marketing Communication (IMC) major. IMC focuses on the strategic integration of the functions of public relations, advertising, promotion, direct marketing and personal selling to achieve brand equity and increase the effectiveness of promotional communications with target audiences. You will be equipped to confront the fragmentation of mass markets, the explosion of new technologies that give consumers more control over the communication process, the emergence of global markets, and the rapid changes in economic conditions within which organisations operate. As a graduate you will have the necessary skills and knowledge to make a decision on planning, research and execution of IMC programs to address real business needs. The Graduate Certificate in Business is an excellent re-introduction to tertiary learning and an opportunity to update skills or, as one-quarter of the Master of Business program, a pathway to higher level study.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
1. International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material. 2. Course-specific prior degree, GPA and/or professional experience; English proficiency.
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 6.5听 6 · 读 6 · 写 6 · 说 6
- 托福 iBT总分 79听 20 · 读 20 · 写 20 · 说 20
- PTE 学术英语总分 58听 50 · 读 50 · 写 50 · 说 50
- 剑桥 C1 Advanced总分 176听 169 · 读 169 · 写 169 · 说 169
- 剑桥 C2 Proficiency总分 176听 169 · 读 169 · 写 169 · 说 169
补充要求
Academic entry requirement
International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material.
Additional entry requirement
Course-specific prior degree, GPA and/or professional experience; English proficiency.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 第二学期 | Gardens Point | — | — | — | 国际学生 |
| 2027 · 第二学期 | Online | — | — | — | 国际学生 |
授课校区
Online
QLD
参考资料
官方课程页、院校官网，以及本页数据的来源。