Queensland University of Technology

Master of Business (Marketing)

Information and Communication Technologies (ICTs)

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marke

Official
Duration
1 years
Qualification
Master Degree (Coursework)
AQF 9
Campus
Brisbane
QLD · +1 more campus
Course code
Program SIA-194032
Data JSON

Campus images supplied directly by the institution.

Course overview

This course is designed to extend your real-world marketing knowledge and skills. Marketing encompasses creating new products/services, their packaging and contents, deciding where and how to sell them, communicating with potential customers about their benefits and applying these processes to existing products or services. In undertaking this study area you will also acquire the necessary skills and knowledge to use research and applied theories that incorporate contemporary digital and e-marketing techniques and integrated marketing communications. You will be confident in market research and consumer behaviour techniques needed to solve complex marketing problems through the study of industry focused cases and real world scenarios.

Entry requirements

Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.

1. International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material. 2. Course-specific prior degree, GPA and/or professional experience; English proficiency.

English language

Band minimums apply in addition to the overall score.

  • IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
  • TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
  • PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
  • Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
  • Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169

Additional requirements

  • Academic entry requirement

    International postgraduate coursework applicants must meet the academic and English requirements published for the selected course, including any required professional experience or supporting material.

  • Additional entry requirement

    Course-specific prior degree, GPA and/or professional experience; English proficiency.

Intakes and tuition

Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.

IntakeCampusStartsApplications closeTuitionFor
2027 · Semester 2Gardens Point——$80,900per yearInternational students
2027 · Semester 2Online———International students

Where it is taught

  • Gardens Point

    Primary

    2 George Street, BRISBANE, QLD, 4000, BRISBANE, QLD

    Open in maps
  • Online

    QLD

References

Official course page, institution website and the sources behind this profile.

  1. Master of Business (Marketing)qut.edu.au
  2. Queensland University of Technologyqut.edu.au
  3. CRICOS provider recordOfficial source
  4. Doctor of PhilosophyOfficial source
  5. International applyingOfficial source
  6. QS World University Rankings 2027Official source

We value your privacy

We use cookies to understand how the site is used. Analytics only — never advertising. Privacy Policy

Master of Business (Marketing) at Queensland University of Technology: Fees & Entry Requirements