Master of Digital Marketing | Melbourne Business School
Business, administration and law
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience D
Official- Duration
- 18 months
- Qualification
- Masters Degree (Coursework)
- AQF 9
- Campus
- Parkville
- VIC · +1 more campus
- Course code
- CRICOS 103161D
Campus images supplied directly by the institution.
Course overview
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
To be considered for entry into this course, you must: - Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline. Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation. Where degree levels are referenced, levels align with the Australian Qualifications Framework (AQF). Applications are assessed against these standards. Where our admission criteria includes a minimum Weighted Average Mark (WAM) and/or specific subject criteria, these are based on University of Melbourne grades and subjects. If you've studied elsewhere, we'll assess your relevant prior studies and equivalent grades. Your final WAM may be adjusted depending on your previous institution's accreditation, subject grading, and pass marks.
English language
Band minimums apply in addition to the overall score.
- IELTS AcademicOverall 6.5
Additional requirements
Academic entry requirement
To be considered for entry into this course, you must: - Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline. Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation. Where degree levels are referenced, levels align with the Australian Qualifications Framework (AQF). Applications are assessed against these standards. Where our admission criteria includes a minimum Weighted Average Mark (WAM) and/or specific subject criteria, these are based on University of Melbourne grades and subjects. If you've studied elsewhere, we'll assess your relevant prior studies and equivalent grades. Your final WAM may be adjusted depending on your previous institution's accreditation, subject grading, and pass marks.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Semester 1 | Parkville | — | — | $58,892per year | International students |
| 2027 · Semester 2 | The University of Melbourne | — | — | — | International students |
Where it is taught
References
Official course page, institution website and the sources behind this profile.
- Master of Digital Marketing | Melbourne Business Schoolstudy.unimelb.edu.au
- The University of Melbourneunimelb.edu.au
- CRICOS provider recordOfficial source
- Information for international students from ChinaOfficial source
- English language requirementsOfficial source
- Graduate coursework entry requirements for international applicantsOfficial source
- Graduate research entry requirements for international applicantsOfficial source
- Undergraduate entry requirements for international applicantsOfficial source
- Australian Year 12 international entry score guideOfficial source
- GCE A Levels entry score guideOfficial source
- International Baccalaureate entry score guideOfficial source
- Trinity College Foundation Studies entry score guideOfficial source
- Official course catalogue and course-specific entry requirementsOfficial source
- QS World University Rankings 2027Official source