Master of Digital Marketing | Melbourne Business School
商科、行政与法律
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience D
官方核实- 学制
- 18 个月
- 学历层次
- Masters Degree (Coursework)
- AQF 9
- 授课校区
- Parkville
- VIC · 另有 1 个校区
- 课程编号
- CRICOS 103161D
校园图片由院校直接提供。
课程概览
The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialized suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing. The course is academically rigorous, practically orientated and globally relevant.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
To be considered for entry into this course, you must: - Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline. Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation. Where degree levels are referenced, levels align with the Australian Qualifications Framework (AQF). Applications are assessed against these standards. Where our admission criteria includes a minimum Weighted Average Mark (WAM) and/or specific subject criteria, these are based on University of Melbourne grades and subjects. If you've studied elsewhere, we'll assess your relevant prior studies and equivalent grades. Your final WAM may be adjusted depending on your previous institution's accreditation, subject grading, and pass marks.
英语要求
除总分外，各单项小分同样需要达标。
- 雅思（学术类）总分 6.5
补充要求
Academic entry requirement
To be considered for entry into this course, you must: - Have completed a bachelor degree (AQF7) or equivalent in a cognate (relevant) discipline. Cognate (relevant) disciplines include: Marketing or a business/commerce degree with a marketing major or specialisation. Where degree levels are referenced, levels align with the Australian Qualifications Framework (AQF). Applications are assessed against these standards. Where our admission criteria includes a minimum Weighted Average Mark (WAM) and/or specific subject criteria, these are based on University of Melbourne grades and subjects. If you've studied elsewhere, we'll assess your relevant prior studies and equivalent grades. Your final WAM may be adjusted depending on your previous institution's accreditation, subject grading, and pass marks.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 第一学期 | Parkville | — | — | $58,892每年 | 国际学生 |
| 2027 · 第二学期 | The University of Melbourne | — | — | — | 国际学生 |
授课校区
参考资料
官方课程页、院校官网，以及本页数据的来源。
- Master of Digital Marketing | Melbourne Business Schoolstudy.unimelb.edu.au
- The University of Melbourneunimelb.edu.au
- CRICOS provider recordOfficial source
- Information for international students from ChinaOfficial source
- English language requirementsOfficial source
- Graduate coursework entry requirements for international applicantsOfficial source
- Graduate research entry requirements for international applicantsOfficial source
- Undergraduate entry requirements for international applicantsOfficial source
- Australian Year 12 international entry score guideOfficial source
- GCE A Levels entry score guideOfficial source
- International Baccalaureate entry score guideOfficial source
- Trinity College Foundation Studies entry score guideOfficial source
- Official course catalogue and course-specific entry requirementsOfficial source
- QS World University Rankings 2027Official source