Master of Marketing
Business, administration and law
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed
Official- Duration
- 2 years
- Online
- Qualification
- Masters Degree (Coursework)
- AQF 9
- Campus
- Parramatta
- NSW · +1 more campus
- Course code
- CRICOS 099241J
Campus images supplied directly by the institution.
Course overview
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You will learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
Entry requirements
Requirements are recorded per intake year and per audience. Meeting them does not guarantee an offer.
Planning reference: missing 2027 requirements use the latest published requirements from 2026; newer explicit 2027 requirements take precedence.
English language
Band minimums apply in addition to the overall score.
- TOEFL iBTOverall 79L 20 · R 20 · W 20 · S 20
- IELTS AcademicOverall 6.5L 6 · R 6 · W 6 · S 6
- PTE AcademicOverall 58L 50 · R 50 · W 50 · S 50
- Cambridge C2 ProficiencyOverall 176L 169 · R 169 · W 169 · S 169
- Cambridge C1 AdvancedOverall 176L 169 · R 169 · W 169 · S 169
Additional requirements
Academic entry requirement
See website for qualifications required for each pathway.
Intakes and tuition
Tuition is recorded per intake with the institution's own basis. Superseded rows are kept so fee changes stay visible.
| Intake | Campus | Starts | Applications close | Tuition | For |
|---|---|---|---|---|---|
| 2027 · Trimester 3 | Western Sydney University - Parramatta City | — | — | — | International students |
| 2027 · Semester 2 | Western Sydney University - Parramatta City | — | — | — | International students |
| 2027 · Semester 1 | Western Sydney University - Parramatta City | 4 January 2027 | — | — | International students |
| 2027 · Semester 1 | Western Sydney Parramatta City | 4 January 2027 | — | $39,337per year | International students |
Where it is taught
Western Sydney University - Parramatta City
Primary169 Macquarie St,, 100 George Street, 6 Hassall Street, Parramatta, NSW
Open in mapsWestern Sydney Parramatta City
169 Macquarie Street, 6 Hassall Street, PARRAMATTA, NSW, 2150, PARRAMATTA, NSW
Open in maps
References
Official course page, institution website and the sources behind this profile.