Master of Marketing
商科、行政与法律
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed
官方核实- 学制
- 2 年
- 线上授课
- 学历层次
- Masters Degree (Coursework)
- AQF 9
- 授课校区
- Parramatta
- NSW · 另有 1 个校区
- 课程编号
- CRICOS 099241J
校园图片由院校直接提供。
课程概览
Technology has dramatically changed the way marketing professionals design, implement and evaluate marketing strategies. Whether designing or selling a product, communicating a government service, or raising awareness in the non-profit sector, marketing requires a broad understanding of the relevant methodology and tools, and exceptional communication and analysis skills. With an emphasis on digital marketing, this program prepares students for positions in marketing through an industry informed and applied education approach. You will learn how to optimize the customer experience, get the most out of digital marketing strategy, understand the impact of multichannel marketing and take on the new frontiers of branding. This program is ideally suited for those wanting to cultivate their marketing knowledge to perform as managerial and marketing professionals in a digitally informed environment. To help our students manage work and family commitments, we offer flexible learning options with a combination of online lecture pods and evening classes.
入学要求
入学要求按入学年与受众分别记录。达到要求不等于一定获得录取。
Planning reference: missing 2027 requirements use the latest published requirements from 2026; newer explicit 2027 requirements take precedence.
英语要求
除总分外，各单项小分同样需要达标。
- 托福 iBT总分 79听 20 · 读 20 · 写 20 · 说 20
- 雅思（学术类）总分 6.5听 6 · 读 6 · 写 6 · 说 6
- PTE 学术英语总分 58听 50 · 读 50 · 写 50 · 说 50
- 剑桥 C2 Proficiency总分 176听 169 · 读 169 · 写 169 · 说 169
- 剑桥 C1 Advanced总分 176听 169 · 读 169 · 写 169 · 说 169
补充要求
Academic entry requirement
See website for qualifications required for each pathway.
开学批次与学费
学费按批次记录，沿用院校自己的计价口径。已被取代的批次保留在表内，便于看出学费变化。
| 批次 | 授课校区 | 开学 | 申请截止 | 学费 | 适用于 |
|---|---|---|---|---|---|
| 2027 · 第三学期 | Western Sydney University - Parramatta City | — | — | — | 国际学生 |
| 2027 · 第二学期 | Western Sydney University - Parramatta City | — | — | — | 国际学生 |
| 2027 · 第一学期 | Western Sydney University - Parramatta City | 2027 年 1 月 4 日 | — | — | 国际学生 |
| 2027 · 第一学期 | Western Sydney Parramatta City | 2027 年 1 月 4 日 | — | $39,337每年 | 国际学生 |
授课校区
参考资料
官方课程页、院校官网，以及本页数据的来源。